It is very important to always make sure what you use on the computer is safe. The internet is pretty much open for anyone to use, and when you have a website you must make sure all of the information is safely secured. If the information that is on a website is not secure there is a chance that one's identity could be stolen.
On the broadway teasers website it is very important that those that visit the site feel safe. In order to feel safe the website must not ask for any personal information such as social security numbers. There would be no reason for this site to ask for social security numbers, so if it did there would be a chance that people would feel unsafe on this website and choose to not visit it.
Because there is an option to buy tickets after viewing a clip from a show, the tickets must be bought from a secure website such as ticketmaster or telecharge. These websites are secure because they have PCI compliance which protects its customers credit card information. If the website is secure then its customers will feel safe on it, which will then cause people to continue viewing the website.
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