When I first thought of this idea, it was originally aimed toward people with low incomes like students, but as the project evolved the target market changed into broadway lovers. I personally am both a broadway lover and a student with no income so I think it would be great if there was a website that could provide short clips of the newest shows to help me decide which show I would enjoy the most. I know you could always google the different shows and watch the videos that are given, but this website would keep everything organized in one place.
This project at times was a bit challenging because I had to relate my idea to the lectures from class. There were a few weeks that I had a lot of trouble incorporating the lectures into my entrepreneurship idea, but luckily I was able to be creative and figure something out. There were plenty of weeks that were very easy to relate to my idea, and I believe those weeks enhanced my idea and transformed my target market from students to broadway lovers.
Although I do like my idea, if introduced to the real world it might cause problems with the theater district. Broadway may not approve of a website that shows long clips of different shows in fear of people not wanting to buy tickets to actually see the show. This website also would probably need a lot of licensees and permission to be able to post clips from shows on the site, which in reality might be a good reason to not create this website.
Now that I am aware of the problems I could encounter with this idea, there are a few things I would probably change. One thing that I would definitely change is making sure that the video clips that are on the website are relatively short. Ten minutes at most should be enough for people to become interested in the show and leave them wanting more. I also wouldn't title the website "Broadway Teasers for the 'No' Income Person". That title makes it sound like it is only for people that don't want to spend money, when in reality this idea is for all broadway lovers across the world. If I could start this project over I would change those two things.
After this project I have become very familiar with entrepreneurship. Entrepreneurship is all about starting you own business, and right now I do not see this website turning into a business. I could see this website being successful, but having a career off of this website just does not seem realistic to me anymore. It doesn't seem realistic to me because of the few faults that I found having to do with the theater district not approving of the site.
Overall, this project was a great learning experience. I was able to think of a unique idea from something I love, and incorporate the information I learned from class into the idea. Although in the end this idea does not seem successful, I don't regret doing my blog on this idea.
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